Loddon Auctions

Loddon Auctions is a saleroom in Reading, Berkshire which specialises in collectables and ephemera.

Run by auctioneer and valuer Gary Arkell, its sales feature items including cigarette cards, trade cards, postcards, sporting memorabilia, stamps, coins and beer labels.


A cigarette card with boxer Tommy Warren

Rare design helps boxer’s cigarette card punch well above estimate

12 August 2026

A cigarette card depicting US prize-fighter Tommy Warren sold for £5200 at Loddon Auctions on August 5, smashing its estimate of £100-150.

img_16-1.jpg

Going back to the origins of Crystal Palace and Arsenal – postcards capture club pioneers

29 May 2026

The two images of 1907-08 shown here are from a group of nine postcards relating to Crystal Palace FC that were given a modest estimate of £50-80 in the Paper Collectables sale at Toovey’s (25% buyer’s premium) on May 20.

A Steve Bloomer card by J Baines

Bloomer card scores at £24,000

19 May 2026

Collectable featuring Derby County and England football legend shoots way above estimate.

Taddy Clowns cigarette cards

Rare Taddy’s ‘Clown’ cigarette cards attract bidders at Reading sale

17 February 2026

One of the rarest of all British cigarette card sets sold for £8800 at Loddon Auctions in Reading on February 11.

img_14-1.jpg

Meredith of Manchester: a sport memorabilia first pick

20 October 2025

City and United player once mired in a bribery scandal but who played until 49 is today a major draw at auction

img_21-2.jpg

Early football memorabilia hits the spot

13 January 2025

A cornerstone in any early football library is 'Association Football & The Men Who Made It', the history of the modern game in its first half-a-century as written by Alfred Gibson and William Pickford and published by Caxton in 1905.

img_26-1.jpg

Huge football collection kicks off in an auction series

02 December 2024

This month enthusiasts can get an auction taster of a sporting archive ranked as among the very best

2666AR Edit Loddon Mclean CUTOUT

Liverpool FC player McLean could be the first footballer to debut on a cigarette card

22 October 2024

One of the earliest examples – possibly the every first in existence – came up for auction at Berkshire auction house Loddon

29.8.24 Webpv Marquard Card

Cigarette card lights up Reading auction

30 August 2024

A c.1912 cigarette card showing baseball pitcher Rube Marquard was given a ballpark estimate of £300-500 at Loddon Auctions.

2627NE Edit Wharton Loddon 1 CUTOUT

Football trade card portraying first black professional player Arthur Wharton takes astonishing £26,800

17 January 2024

A trade card sold for a remarkable £26,800 hammer price was not only one of the earliest-known examples but also had the considerable appeal of featuring the first black professional football player.

img_15-2.jpg

Send in the clowns: cigarette card rarity makes £8000

15 May 2023

Among the most popular cigarette cards to collect are those produced by the Taddy company.

img_16-4.jpg

"Invaluable archive" of London Underground posters and drawings sells 17-times above estimate in Berkshire

20 July 2020

London Underground maps come up relatively regularly at auction – and typically it is the various 1930s states of the classic Harry Beck design that command the really high prices.

img_10-2.jpg

Pick of the Week: Cheers to new beer label ‘record’

03 September 2018

Gary Arkell of Loddon Auctions was ready to toast a record-breaking success when lot 718 in the Berkshire saleroom’s latest auction sold for what is believed to be a record price for a beer label of £1500.

News

Categories