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Moorcroft

Moorcroft is the name of a Staffordshire company making decorative hand-painted art pottery. Its founder William Moorcroft (1872-1945) originally ran a studio as part of the James Macintyre & Co factory until setting up on his own in 1913. The company was funded until 1962 by the London department store Liberty.

The pottery’s foliate Art Nouveau inspired designs have proved popular throughout the world, embracing fashions of the day including flambé glazes of the inter-war period or the much employed tubelining technique.

For more information, read ATG’s in-depth guide to Moorcroft pottery


Flambé Carp vase by William Moorcroft

Moorcroft vase breaks its own auction record

19 June 2025

A new auction high for a Moorcroft vase was set as the previous record holder returned to the rostrum.

Flambé Carp vase by William Moorcroft

Record-setting Moorcroft vase heads back to the auction block

17 June 2025

A piece that holds the record for a Moorcroft vase at auction returns to the rostrum this week.

Moorcroft premises

Founder's family buys back Moorcroft pottery and vows to return production to original site

16 June 2025

The stricken Moorcroft pottery business will have a member of the founder's family involved with the firm for the first time in nearly 20 years.

Moorcroft mosaic

Historical Moorcroft archive could be auctioned

19 May 2025

The historic collection of pottery manufacturer Moorcroft could soon be heading to auction following the collapse of the company.

Moorcroft mosaic

John Pye to conduct sale of Moorcroft's business and assets

13 May 2025

Auction house John Pye has been appointed to help find a buyer for the collapsed pottery firm W. Moorcroft Ltd.

Moorcroft woes as ceramics firm ceases trading

05 May 2025

Sad news last week as ceramics firm W Moorcroft Ltd announced that it had ceased trading as of April 30. It appointed Moore Recovery to assist with placing the company into voluntary liquidation.

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Macintyre Moorcroft chalice is among five lots to watch

02 December 2024

With estimates from £1200, here are five previews of items coming up at auction this week

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Moorcroft pottery collection provides focus on prime period works

07 October 2024

Moorcroft pottery collection offered in Essex saleroom had a great focus on signed wares of the initial Macintyre era when the designer was at his prime

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News in brief including a superb Moorcroft selection on offer

02 September 2024

A round-up of art and antiques news from the previous seven days, including Sworders offering a major collection of Moorcroft pottery.

Moorcroft ‘Florian Ware’ vase

Macintyre Moorcroft Florian Ware 'peacock' vase shows off at West Sussex auction

29 August 2024

The most sought after pieces of Moorcroft are signed by either William or Walter, and for William date from the earlier period of production from 1897-1912.

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Dealers help publish books covering furniture and Moorcroft

02 October 2023

Two books concerning the world of antiques have recently been released with the support of UK dealers.

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Moorcroft offers multiple charms for collectors

21 August 2023

With its long and varied production lines Moorcroft remains a stalwart of Design auctions.

Ray Heath

Dealer reunited with Moorcroft vase

24 April 2023

Fifty years after buying it the first time, former dealer Ray Heath has been reunited with a beloved Moorcroft vase.

Moorcroft vase

Pick of the week: Austere Moorcroft catches the eye

27 March 2023

The series of relatively austere wares made by Moorcroft in the 1930s are, today at least, not the factory’s most commercial designs.

Moorcroft Waving Corn pattern exhibition vase

Moorcroft exhibition vase stars in our pick of five auction highlights

24 March 2023

ATG’s weekly selection of items that caught bidders’ eyes includes a Moorcroft vase made for a 1937 exhibition that made over six times estimate in the West Midlands.

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Moorcroft made for American market reaches a high level

08 November 2021

After the James Macintyre & Co factory was awarded a gold medal at the St Louis International Exhibition in 1904, Moorcroft pottery was sold in the US by a number of boutique retailers including Shreve & Co of San Francisco and Tiffany in New York.

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Wally birds and Moorcroft retain star appeal

26 October 2020

Topping a 360-lot, £242,000 single-owner collection of Martinware and Moorcroft at Kingham & Orme (23% buyer’s premium) was a Robert Wallace Martin grotesque bird.

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Moorcroft bidders make 1912 overtures

05 October 2020

Two pieces of Moorcroft Pomegranate pattern made exceptional sums within a matter of 24 hours at the end of September. Both were early versions of the popular pattern and dated 1912 – the year William Moorcroft left his studio at James Macintyre to run his own factory in Cobridge.

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Pottery expertise provides firm foundations as works by the Martin Brothers, De Morgan and Dresser emerge

27 April 2020

Held over three pre-lockdown days on March 5-7, Evesham saleroom Kingham & Orme’s (23% buyer’s premium) auction was rich in the best of English and European decorative arts.

ATG letter: Many more Moorcroft Tiger Lily vases are out there

02 March 2020

MADAM – I was pleased to see a report of the Hansons Moorcroft sale (ATG No 2430), and mention of the large and rare 18in exhibition Tiger Lily flambé vase in particular, as to my knowledge and awareness one last appeared on the market 29 years ago at Hartleys in Ilkley.