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Moorcroft

Moorcroft is the name of a Staffordshire company making decorative hand-painted art pottery. Its founder William Moorcroft (1872-1945) originally ran a studio as part of the James Macintyre & Co factory until setting up on his own in 1913. The company was funded until 1962 by the London department store Liberty.

The pottery’s foliate Art Nouveau inspired designs have proved popular throughout the world, embracing fashions of the day including flambé glazes of the inter-war period or the much employed tubelining technique.

For more information, read ATG’s in-depth guide to Moorcroft pottery


Damage limitations are vanishing as Moorcroft rises

28 September 2001

THE degree of demand for any type of ceramics can be gauged by the amount of damage buyers will tolerate – once it was only the rarest of early pieces where condition was not paramount, then this began to be true of 19th century majolica and now, apparently it is beginning to be the case when it comes to Moorcroft.

New record for Moorcroft

25 October 1999

UK: THIS pair of vases, 11in (28cm) high, from the sideboard of a house in Herstmonceux, East Sussex, set a new record for Moorcroft when they appeared at Gorringes Lewes on October 19.