Posters from Hassall’s studio are so bracing
John Hassell (1868-1948) produced designs for some 600 to 700 posters – including one for the British Vacuum Cleaner Company depicting a lecherous bit of machinery chasing a nubile parlour-maid – but by far his best known work is Skegness Is So Bracing.
There were no fewer than four examples of this famous Edwardian image at this specialist sale, part …